Seth Godin Interview

A very interesting interview with Seth Godin, marketer extraordinaire:

Question:

.....The iPhone was designed and built for Steve Jobs, right? And it works.

Seth Godin:

Right; it's not for everybody. The thing is, the stuff that's for everybody is already sold to everybody. So you can't win by being more average than average, because that slot's taken.

He always has something interesting to say. I recommend his blog.